Lil Nas X is known for engaging in the controversy and internet drama, playing into it to build hype, turning the haters on their heads. “Industry Baby,” the newest hit from Lil Nas X, falls in line with the rapper’s raunchy style. In the video, a security guard, played by “Teen Wolf” actor Colton Haynes, is too distracted by the the NSFW “Montero” music video to notice the rapper’s prison break. The Georgia native also uses the controversy surrounding his last hit “Montero (Call Me By Your Name)” to fuel the tension and power in the song. Lil Nas X is known for his controversial music and being open about his sexuality. Next, he creates a man-sized hole in his cell wall to make his escape. The outrageous video, which premiered with the confident anthem overnight Thursday, depicts Lil Nas X’s journey in prison, including a scene of him and a chorus of men dancing full-frontal - with some blurring - nude in communal showers. Opening the song with an onslaught of trumpet horns, he announces his arrival at the fictional prison, declaring triumphantly in the chorus, “This one for the champions.” Lil Nas X shows himself in a men’s prison after a fake legal battle over his modified Nike shoes. Prior to the overnight release of his latest clip and track, Lil Nas X created a fictional storyline - as he is increasingly apt to do - to amplify the hype and excitement for the upcoming hit.įollowing the “Satanic panic” sparked by his “Montero (Call Me By Your Name)” music video where he infamously danced on Satan’s lap, he customized a pair of Nike sneakers, which the athletics brand did not want to be associated with.įrom that controversy, “Industry Baby” - featuring emerging rapper Jack Harlow, 23 - was born. Yes, the controversial 22-year-old rapper dons a hot pink prison uniform in the raunchy new video for his new song “Industry Baby.” ( Warning: Don’t watch the clip above - which already has nearly 3.5 million views on YouTube as of Friday morning - if you are easily offended.) Great Moments from the 2022 iHeartRadio Music AwardsĢ022 iHeartRadio Music Awards complete winners listĪfter weeks of hyped legal battles with Nike over his “Satanic Shoes” and backlash over his steamy BET Awards makeout session, Lil Nas X has landed himself in Montero State Prison.
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